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Your Simple Guide to a Profitable Business in Shivapuri Park
Data Insight

Kathmandu's "Day-Trip Economy" and Business Opportunities

Shivapuri Nagarjun National Park is a natural protective barrier spread across the northern side of Kathmandu. This same park provides the city with water, greenery, coolness, and a short escape into nature.

Many of Nepal's tourism areas depend on foreign tourists. However, the real strength of Shivapuri–Nagarjun lies in the local people of Kathmandu itself - young people who go for a morning hike and return, families going out on weekends, cycling groups, school and office teams, and city dwellers looking to spend a few hours in nature.

This Park lies in the Kathmandu, Nuwakot, Sindhupalchowk, and Dhading districts of Nepal, covering a total of 29 local governments.

An entry permit is required to enter this area. 

  • Nepali citizens: NPR 100
  • SAARC citizens: NPR 600
  • Other foreign citizens: NPR 1,000
  • Children under 10 years of age: Free

Source:  Shivapuri National Park

👉 Shivapuri is no longer just a "trekking destination." It is Kathmandu's growing "day-trip economy."

Domestic Tourism: Shivapuri is Now Kathmandu's Weekend Hub​

Total tourist numbers increased by more than 100% between 2021 and 2024. Even more importantly, more than 96% of total visitors are Nepali.

A foreign-tourist-dependent model like Pokhara or Everest does not work here. Shivapuri's real market is the local people of Kathmandu themselves.

Year
Nepali
SAARC
Foreign
Total
2021
155,913
230
1,261
157,404
2022
199,346
828
7,295
207,469
2023
336,229
1,557
9,808
347,594
2024
367,693
1,748
10,916
380,357
Jan-June, 2025
191,927
902
4,962
197,791

Source: Department of National Parks and Wildlife Conservation (2077/782078/792079/802080/81); Shivapuri National Park

👉 To succeed, you need to understand Kathmandu's "Saturday outing" crowd. Their needs: 

  • A place that can be reached quickly
  • An experience that isn't too expensive
  • Family-friendly environment
  • A feeling of being "refreshed" in a short time
  • Photos, food, tea, rest, and an easy hike

Shivapuri-Nagarjun's Real Season: A Year-Round Market

There is almost no "off-season" in Shivapuri. Even during the winter months, more than 20,000 visitors come each month.

Mar-Jun:  Steady and Strong Demand

Good weather, school/college holidays, office group outings, and hiking season

Oct-Dec:  Dashain-Tihar and Public Holidays Also Bring Crowds

​These months still bring crowds, though 2024 saw a slight decrease compared to previous years

Jan-Feb:  The Crowd Decreases, but the Market Doesn't Slow Down

This is the time to: Test new menus, build relationships with local clubs, do social media marketing, repair equipment, and prepare for the upcoming season

Nepali Tourists by Month, 2024

Foreign and SAARC Tourists: Small Numbers, But High Spending

Although the number of foreign tourists is low, their spending capacity is very high.  The main season for foreign tourists is:

  • March–May
  • September–November
  • October, in particular, is also becoming the strongest month.

Foreign Tourists by Month, 2024

Source:   Shivapuri National Park  

Different pattern of SAARC tourists:

  • SAARC visitors appear relatively stable throughout the year.
  • Their numbers seem to increase in May–June, November, and December.  
  • This group provides a "regular minimum market."

Business Reality: Shivapuri is Not a "Luxury" Market

Shivapuri is not a Himalayan resort market. It is a "quickly accessible natural relief center." Therefore, when doing business here, you need to change your thinking. Think of: 

  • Not luxury, but volume
  • Not adventure, but convenience

👉 Profit comes from thousands of small expenses.​

Total Tourists by Month, 2024


Source:  Shivapuri National Park

What they need:

  • Good tea, clean toilets, parking, water, light food, places to sit, photo spots, and bag/stick rental

Shivapuri–Nagarjun: Potential for Research and Filmmaking

Shivapuri is not just a green area near Kathmandu. Its biodiversity, forest systems, water sources, and proximity to the capital make it a significant zone for research and filmmaking.

23
Research
4
Films Choreographed

Source: Nepal Tourism Board, 2024

The fact that research and film activities in Shivapuri are higher compared to other protected areas reflects its accessibility, environmental importance, and academic potential. Potential services that can be developed here:

  • Urban ecology and biodiversity research support
  • Student field study and nature education programs
  • Film shooting coordination and permit assistance
  • Birdwatching and nature documentary packages
  • Forest trail interpretation and local guide service
  • Environmental storytelling and eco-media workshops

👉 Because it is close to Kathmandu, Shivapuri holds the potential to become an urban environmental research and nature storytelling hub in the future.

Shivapuri-Nagarjun: 2026 Estimated Tourist Projection

The last four years have made one thing clear - the demand is real, and it is growing.  

Scenario
Visitor Estimate
Realistic
~ 379,000
Optimistic
~ 422,000
Cautious
~ 336,000

Note:  80% Confidence Interval

👉  Tourism is not always stable. Therefore, this projection should be understood not as a "guarantee," but as a "planning tool."


Shivapuri Winning Formula: Turn Kathmandu's Day-Trip Market into Daily Income​

Most visitors coming to Shivapuri come for a short time, and their spending decisions are made very quickly. Therefore, a successful business here must focus on "quick consumption" and "repeat demand."

Mohi (Buttermilk): The Business of Instant Refreshment After a Hike​

After a hike, people immediately want a cold and light drink. 

Banana Ice Cream: A Product That Fulfills Healthy Sweet Cravings​

Most of the youth and families coming to Shivapuri are health-conscious. They don't want heavy food; they want a light sweet treat.

Gundruk and Local Snacks: A Familiar Taste of Kathmandu​

People coming here seek "home flavor + nature experience."

Lapsi Candy: A Small Product Bought on the Go​

In Shivapuri, impulse buying is more common than planned spending.

Banana Leaf Plate: Eco-Friendly Service & Waste Solution

In September 2023, 32.6 kg of waste (180 PET bottles) and in April 2024, 30.5 kg of waste (156 plastic bottles, 19.86 kg plastic wrappers) were collected in just 3 cleanups (Source:  .).


Final Insight

Shivapuri-Nagarjun's success is based not on uniqueness but on repeat demand. 

  • Quickly consumable items
  • Regular demand from local visitors
  • Service based on convenience and ease
  • A business focused on sales at exit points

    👉 The business that wins in Shivapuri is the one that can become a part of daily life within people's short trip.

Each opportunity above can be started small and scaled over time. Explore the detailed blogs below to take the next step.

DHN Admin 21 March, 2026
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